Sell oil to people who know what they need
Our visitors arrive with a registration and leave with a specification. By the time they see a product they already know the grade and the approval code, which is the highest-intent moment in the buying journey.
Intent, not impressions.
Every visitor has already told us what their engine requires.
Projected figures for the current launch phase. We will share verified analytics under NDA with any partner at proposal stage.
Three routes onto the site
Your products appear against every specification they genuinely satisfy, matched on approval code rather than keyword.
First position in the product list for the specifications you choose, clearly labelled as sponsored.
Co-produced technical content where your engineers have something genuinely useful to say.
What money can and cannot buy
Paid placement changes the order products appear in and adds a Sponsored label. That is the whole of it.
It never changes the specification we publish for an engine, and a product is never listed against an approval it does not hold. We verify every claim against the manufacturer’s own licence register before a listing goes live.
This is not a courtesy to users, it is the reason the audience is worth buying. A recommendation engine that can be bought is worth nothing to anyone.
Tell us what you sell
Send us the brands and specifications you carry and we will come back with the placements that fit, expected volumes and pricing.